New look. Same credit union. Brighter Future

A smarter way forward

For 70 years, Tower has been driven to serve – empowering our members with leading technology and products, exceptional value and trusted expertise. As a not-for-profit credit union, we’re wholly focused on improving the financial security and well-being of our members.

We stand ready to help you find a smarter way forward so you can achieve a stronger financial future.

“As we introduce a new look, our commitment to putting our members first is stronger than ever.

— Richard Stafford
President & CEO

Honoring our legacy while looking towards the future

Our new Smart Shield emblem represents security and innovation, where tech-savvy meets the human touch. An updated wordmark helps the Tower name stand proud, with a brighter emerald green inspired by our history and evolved for today.

FAQs

For 70 years, Tower has cared for our members by helping them build a stronger financial future. As we move forward, we are renewing our commitment to you.

While our products, technology, and membership have evolved over the years, our brand has stayed mostly the same. We are introducing a bold new look that honors our legacy while looking to the future. Our new brand is a symbol of strength, protection and trust for our members today and tomorrow.

We’re reimagining the way we tell our story with a refreshed brand identity, including an all new modern logo and brighter colors. These changes will be rolling out over the coming months.

Starting soon, you’ll begin to see our new logo and branding in our branches, digital channels and member communications.

Although we are updating our look and feel, we will never change our commitment to putting you and your financial well-being at the center of everything we do.

We will continue to provide our members with smarter products and services, better rates and rewards, trusted security and superior member service.

Our new tagline reflects our mission to empower you with leading technology and products, exceptional value and trusted expertise. As a not-for-profit credit union, we’re wholly focused on improving your financial security and well-being.

We stand ready to help you find a smarter way forward so you can achieve a stronger financial future.

Not at all! Though we may look a little different, our commitment to putting you first is stronger than ever.

Tower has a proud history of serving the DoD community and their families, and we will continue to provide financial solutions and guidance to our 220,000 members while ensuring we continue to grow stronger in the future.

The new brand should not impact your day-to-day banking relationship with Tower. As we move forward together, you can expect even greater value, smarter technology and innovative solutions to better serve your financial needs.

Above all else, we will continue to deliver a high level of personal service and guidance to help you navigate today and what’s next.

You will receive a new design when your card or checks are renewed or replaced. Your current Tower checks and cards with the retired logo will continue to work as usual.

We’re here to help! If you have questions, please stop by any Tower branch, give us a call at 800-787-8328 or email [email protected]. We are your Tower and we are excited to begin this next chapter with you!