Tower Hires New Vice President/Director of Marketing & eCommerce
Laurel, MD—Tower Federal Credit Union has hired Daniel Balkin as its new Vice President of Marketing and eCommerce, following the retirement of his predecessor. In this role, Balkin leads Tower's Marketing, eCommerce and Business Development efforts.
Balkin has over 25 years of wide-range marketing experience and has held multiple leadership positions in the financial services industry. In joining Tower, Dan returns to Maryland where he has resided for most of his professional life. Most recently he was Senior Vice President and Chief Marketing Officer at a similarly sized financial institution in Massachusetts. He has also served as Managing Director of a database marketing company, Vice President/Director of Marketing Communications and Strategic Planning for a top ten national mortgage lender, and Vice President/Director of Loan Marketing and Product Management at a major regional bank.
Balkin holds a Bachelor's degree in Art History from Dartmouth College and a Master's of Business Administration from the Massachusetts Institute of Technology's Sloan School of Management. He is a Howard County resident and currently lives in Ellicott City, Md., with his wife and two children.