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Tower Federal Credit Union Partners with TrueCar to Offer New Online Car Buying Service for Members

[Laurel, MD]— Tower Federal Credit Union, the largest federal credit union in Maryland, launched its new Tower Car Buying Service on October 1. The new service, powered by TrueCar, offers Tower's over 133,000 members a convenient online car buying service with exclusive member discounts.

Tower members purchasing a vehicle through the new Tower Car Buying Service receive a special discount from TrueCar on new and used vehicles. The average savings off the manufacturer's suggested retail price (MSRP) for new vehicles is $3,078.

The new service fits in well with Tower's mission to provide value to its members and offer resources to enhance their financial well-being, says Jenny Vipperman, Tower's Vice President of Consumer Lending. "More and more consumers are shopping for everything online—including cars," she says. "The Tower Car Buying Service provides free research tools so members can shop for a car from the convenience of their own home and special discounts so they can save money." Plus, Vipperman says, the service helps protects members from haggling with dealers over price or overpaying for their vehicle.

Through the Tower Car Buying Service at, Tower members can compare online vehicles based on make, model, price, year, gas mileage, options, reviews and other features. They can build a new car based on their preferences or search an inventory of thousands of used cars. They can also see the TrueCar savings they will receive off the MSRP and how much others have paid for the same vehicle.

Once members select their vehicle, they can see prices and incentives offered by local TrueCar Certified Dealers. Once members choose a dealer, they will receive a Guaranteed Savings Certificate that they can take to the dealer when they are ready to make a purchase. The certificate provides a summary of the vehicle selected, the discounted price, and dealer contact information. There is no obligation to buy, and the service is free for Tower members.

To kick off the new Tower Car Buying Service, Tower is offering a special auto loan rate discount for members who purchase their vehicle through the service and finance their vehicle loan with Tower. "Our members now have an easy, hassle-free way to shop for a new or used vehicle," Vipperman says. "And they will not only save immediately on the price of the car, but if they also come to Tower for financing and take advantage of the special discounted rate, they will save even more over the life of their loan."

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