[Laurel, MD]—Tower Federal Credit Union is pleased to announce the hiring of Tom Poe as Vice President/Director of Marketing and Business Intelligence. Poe will develop and implement Tower’s marketing and business development strategy, as well as enhance the credit union’s data and analytics capabilities.
“We are excited for Tom to join Tower’s senior management team,” said Rick Stafford, Tower’s President and CEO. “Tom brings proven strategic leadership and a passion for enhancing member value. With a skill set that spans all aspects of traditional and modern marketing, Tom will be instrumental in further strengthening our brand equity and value proposition.”
Poe has over 20 years of marketing, technology and customer service experience, including over seven in the credit union industry.
Before joining Tower, Poe was VP of Marketing for MECU Credit Union in Baltimore, Md. In that role, he completed a major corporate rebranding and led marketing, product development and research/analytics. Prior to MECU, Poe was SVP of Retail Delivery at the National Institutes of Health Federal Credit Union (NIHFCU) in Rockville, Md. At NIHFCU, his responsibilities included member services, marketing, business development, digital banking and credit cards.
He holds a Bachelor’s of Science degree in Business Information Systems and a Bachelor of Arts degree in Computer Information Systems from Stevenson University in Stevenson, Md.