[Laurel, Md.]—Tower Federal Credit Union has been named “Credit Union Partner of the Year” by Frost Financial Services (Frost) for the fourth year in a row. The recognition is due to the continued success of the Tower Car Buying Service, an online car buying service, powered by TrueCar.
In 2018, 1,920 Tower members purchased a vehicle using the Tower Car Buying Service, and of those, 1,253 financed auto loans with Tower. This year marked Tower receiving, for the fourth year in a row, awards from Frost for Partner of the Year and for having over 100 auto sales in all twelve months last year.
Tower members shopping for a new car have saved an average of $3,402 off the Manufacturer’s Suggested Retail Price (MSRP).* When purchasing with the Tower Car Buying service, Tower members get discounted member pricing along with a hassle-free experience.
“The Tower Car Buying Service is a stress-free, one-stop car buying experience for our members,” says Barry Stricklin, Tower’s Senior Vice President, Chief Lending Officer. “They can research new or used vehicles online to find the best option for them, get upfront, discounted member pricing from TrueCar Certified Dealers, and take advantage of Tower’s low cost auto loan rates. The Tower Car Buying Service continues to be a great fit with Tower’s mission to provide great value to our members and offer convenient services that help members save money.”
Phil Markwell, Partner at Frost Financial says: “Tower’s efforts with the TrueCar program are a fine example of ‘planning your work and working your plan.’ They consistently keep their members informed about the benefits of the car buying service and make it easy to use. We value their leadership and applaud the success they have achieved in helping their members save money at the dealership and finance those purchases at the credit union’s great rates.”
Stricklin says the Tower Car Buying Service provides transparency so members can feel confident in the price they’re paying for a vehicle. “Members know the discounted price of their car before stepping foot on the dealer’s lot.” For Tower members, the Tower Car Buying Service continues to provide an easier and friendlier car buying experience, while also allowing them to save money.