Message from the Board Chair – February 2019

Looking back over the past year, 2018 was an exceptional year for Tower. We were honored to receive recognition from several local and national organizations in recognition of our service excellence and the overall value that we offer to our over 186,000 members around the globe. The awards are representative of our unwavering commitment to Tower’s reason for being: to enhance the financial well-being of our members by creating and delivering value through the products and services we offer in terms of service, price, honesty, convenience, consistency, variety, safety, confidentiality, and timeliness.

For starters, in April and for the third year in a row, Tower was named “Credit Union Partner of the Year” by Frost Financial Services The recognition was due to the continued success of the Tower Car Buying Service, powered by TrueCar®. Tower members get discounted member pricing and a no-hassle car buying experience when using the Tower Car Buying Service. In fact, Tower members save an average of $3,383 off MSRP!* Last year, almost 2,000 Tower members purchased a vehicle using the Tower Car Buying Service. So if you are in the market for a new or used car, start your car search at Tower!

I’m proud to say that Tower reached an important milestone last year. In June, we received membership in CU Realty’s $2 Million Club for returning over $2 million in Cash Rewards to our members through our HomeAdvantage® program.** Tower is one of only a handful of credit unions nationally to be inducted into CU Realty’s $2 Million Dollar Club. HomeAdvantage is Tower’s turnkey real estate program that provides members with online tools to search for homes, set up MLS property alerts, connect with local real estate agents, save money with Cash Rewards at settlement, and more. Tower members save an average of $1,700 in Cash Rewards when purchasing a home through HomeAdvantage. So, if you’ll be looking to move in 2019, come to Tower first for help through every step of the home buying and selling process, from search to settlement to savings.

To round out the year, Tower was named “Best-in-State Credit Union” by Forbes in October. Market research firm Statista surveyed over 25,000 American consumers for their opinions on their current and former banking relationships. The banks and credit unions were rated on overall recommendations and satisfaction, as well as five subcategories (trust, terms and conditions, branch services, digital services and financial advice). Also in October, Tower was named “Large Business of the Year” by the Howard County Chamber of Commerce in the chamber’s 2018 Awards for Chamber Excellence (ACE) Program. Tower was given this honor in recognition of our support and contributions to the local community.

Tower is not only an award-winning credit union, we are always looking for ways to give back to the community we serve. One way we do this is with our annual Have a Heart campaign to benefit the TowerCares Foundation®. For a donation of a $1 or more, we’ll display a colorful heart in a branch with your name or the name of a loved one. Donations will help support children receiving treatment at the Johns Hopkins Children’s Center in Baltimore, Md. and their families.

On behalf of Tower’s Board, I thank you for your membership and the confidence you have placed in Tower to provide for your financial needs. If you know family members or co-workers that are not yet Tower members, I invite you to share the value of Tower with them. Please mark your calendars for Tower’s Annual Meeting on Tuesday, May 14, 2019. All Tower members are welcome and encouraged to attend.

* Between 7/1/17 and 9/30/17, the average savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites, based on users who configured virtual vehicles and who TrueCar identified as purchasing a new vehicle of the same make and model listed on the certificate from a Certified Dealer as 10/31/2017, was $3,383.

** See tower.mycuhomeadvantage.com for complete details.