The Most Wonderful Time to Buy a Car

When should you buy a car to get the best price?

December is a great month to buy a car. Dealerships are eager to sell vehicles at quarter-end and year-end to meet sales targets. Though slightly stressful, car shopping in December can mean big discounts.


Why December’s best
Here’s why you’ll want to shop for a car deal on one of the holiday “Eve’s.”

  1. Shop the 24th and the 31st. The holidays mean empty dealer lots and budgets tapped out after buying gifts. Dealers scramble to get rid of the past year’s inventory and salespeople want to earn year-end bonuses. Christmas Eve and New Year’s Eve are amazing days to find discounts. December 31st is regarded by some to be the best day of the year to buy a car.
  2. Double up. Month-end deals can be found when both dealerships and salespeople are trying to reach their monthly sales quotas and get bonus pay. And the same goes for the end of the year. The last week of December is especially good because of the double threat of the end of the month and the end of the year.
  3. Buy off season. Another plus to shopping in December is you can find the best prices on seasonal vehicles off season. For example, convertibles are usually cheaper in the winter because of less demand.

Remove the stress—be prepared
There’s pressure for salespeople to sell what’s on the lot. If your preferred color combination isn’t available at the dealership and they can’t easily source it on the day you visit, you will receive pressure to buy what’s on the lot. Before you go, think about what color combination is suitable to you, what features and options you want, and at what price.

What’s the best way to buy a car?
Eliminate the stress and hassle of buying a car by using the Tower Car Buying Service. Tower members who use the service save an average of $3,106 off MSRP.