Laurel, MD – What started with Tower members asking “What can we do to help?” ended just two weeks later in a $52,000 donation to the American Red Cross to help with Hurricane Harvey relief efforts. Earlier this month, in response to member inquiries and the widespread devastation in Texas brought on by the Hurricane Harvey, Tower Federal Credit Union management and staff mobilized quickly to put together a matching donation campaign.
“It all started with a few folks here at Tower coming together to discuss helping those that were impacted by Hurricane Harvey,” said Al Smith, Tower’s Senior Vice President of Member Services. “We knew that both our employees and our members wanted to help so we quickly put a convenient and safe process in place for members and staff to make monetary donations to benefit the American Red Cross’ disaster relief efforts.”
Smith said the goal was to collect $10,000, and Tower would provide a matching donation of up to $10,000. Once the plan was in place, Smith said Tower spread the word to members through branch employees, posters, e-mails, and social media posts.
“Donations came in to our branches and Member Service Center in record numbers and we far exceeded our goal, raising over $22,000 in the first week,” he said. At the end of the two-week campaign, donations totaled over $42,000. With Tower’s match, the total amount given to the Red Cross was just over $52,000.
“We were once again overwhelmed by the generosity of our members, but not really surprised,” Smith said. “Tower members have consistently shown that they are willing to go above and beyond to help others, whether it’s our food drives for Sarah’s House, our annual Have A Heart campaign for Johns Hopkins Children’s Center, or fundraisers in response to national emergencies like this one. It’s a testament to the compassion and generosity of our members.”
Sally Murphy, Manager of Tower’s Columbia Branch, is a native Texan and had friends directly impacted by the hurricane. Her branch collected the most donations, raising over $8,000. “My heart was just broken for my state,” Murphy said. “I was thrilled that Tower not only encouraged our members and staff to give but also offered matching funds. So while I have tremendous pride for my state and how it handled this crisis, I also have tremendous pride in Tower and our members for consistently living out our motto of ‘People Helping People.’ “