Looking back over the past six decades, a lot has changed since Tower’s founding in 1953, especially in the financial industry and the ever-expanding world of banking technology. But one thing that has not changed and never will is our commitment to service excellence. Our reason for being has never wavered: Tower exists to enhance the financial well-being of our members by creating and delivering value in terms of service, price, honesty, convenience, consistency, variety, safety, confidentiality and timeliness. We strive every day to deliver this promise to our over 159,000 members (and growing!) across the globe. And we take pride in providing safe, relevant products and services to meet their financial needs. Our members deserve nothing less.
We continually invest in new technologies and enhancements to make our existing services easily accessible and secure. Over 75,000 members—nearly half of our membership—are Home Banking users. Over 43,000 members enjoy the convenience of mobile banking, a 19% increase over 2015. Our Mobile App continues to be popular, with over 36,000 users managing their accounts on the go— a 15% increase over 2015. Our App has a member rating of 4.5 out of 5, and we continue to receive positive feedback in the App Stores: “Easy to use.” “Convenient.” “Safe.” “Simple.” “Keeps getting better and better!”
Just as technology is important to our members, so is saving money. Tower not only helps you save through our low-cost products and services, we offer programs where you can earn cash back. Gold Mastercard holders enjoy a 1% rebate on all purchases, unlimited! Since 2014, Tower members have earned over $33 million in cash-back rebates. (By the way, another way to save big this month is to take advantage of Tower’s best balance transfer offer ever!). Our Debit Rewards program is another easy way to save. Simply click on reward offers in Home Banking and shop with your Tower debit card. Just last year alone, Tower members earned over $100,000 in cash-back rewards. If you’re looking to buy or sell a home, Tower’s popular HomeAdvantage™ program can save you thousands at settlement. In 2016, Tower members earned nearly $260,000 in HomeAdvantage rebates! Or, perhaps you’re in the market for a new car. Tower members receive an exclusive discount when using Tower’s Car Buying Service. Last year, over 1,700 members used the service to buy a new vehicle, with an average savings of $3,279 off MSRP. For the second year in a row, Tower was awarded “Credit Union Partner of the Year” by TRUECar®.
While Tower exists for the benefit of our members, we also have deep roots in the community we serve. And we are giving back in a big way through the newly founded TowerCares Foundation. The Foundation supports children in need as well as brave and heroic individuals and their families who sacrificed while protecting our freedom. TowerCares is supported by generous in-kind donations, our all-volunteer board, Tower employee volunteers, donations from the local business community, and thousands of individual TowerCares donors that include Tower members and employees. In 2016, TowerCares granted over $60,000 to local charities, including Sarah’s House, Maryland Therapeutic Riding, The Boys and Girls Club of Annapolis & Anne Arundel County, Hospice of the Chesapeake, and more. TowerCares’ website shows you how you can get involved.
And the giving continues—stop in to any Tower branch this month and for a $1 donation to TowerCares, we’ll display a colorful heart with your name or the name of a loved one. Donations will help support children receiving treatment at the Johns Hopkins Children’s Center in Baltimore, Md. and their families.
On behalf of Tower’s volunteer Board of Directors, we thank you for your generosity, your membership, and the confidence you have placed in Tower to provide for your financial needs. We look forward to offering continued excellence in 2017—both through our existing products, services, and benefits, and through new ones we will be introducing as the year unfolds.
If you know family members or co-workers that are not yet Tower members, I invite you to share your experience with Tower with them, and to encourage them to join so they too can reap the savings and benefits of lifetime Tower membership.